Data and metrics

• DAU MAU Ratio
• Convert B2C metrics to B2B

Lagging vs Leading

Strategic Data Driven Product Decisions

1. Understanding your product (aka know what to measure) - Use the frameworks (like Pirate Metrics) to understand what you should measure.
2. Understand the status of your metrics - Use something like red-yellow-green for each category or metric. Use it to understand where you need to focus your attention.
3. Understand the impact - Before working on an initiative, understand what metrics it impacts. Go deep and explain how it impacts the metric (e.g. what kind of retention and how)

Frameworks

Pirate Metrics (AARRR)

Acquisition > Activation > Retention > Referral > Revenue