Purpose
Alternative Titles: Purpose & Vision, Vision
Located in: Organization
Status: 🌰 Seed
- What is our reason for being?
- What is the positive impact we want to have on the world?
- Need to link this to motivation. See Daniel Pink's Drive where defines a motivation framework using Autonomy, Mastery, and Purpose.
Examples
Nike:
Bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.
Tesla:
Accelerate the world’s transition to sustainable energy.
Shopify
Make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.