Convert b2c metrics to b2b

Day of Week Biases

With B2B apps, your app will probably only be used during the week not the weekends. When you map out DAU, you'll expect to see a huge drop off on the weekend. A few tips on how to handle this:

• Use 28D instead of calendar month, this makes sure there are always 4 of every weekday in your report
• TODO NEED TO FIGURE OUT WHAT TO DO WITH DAU MAU Ratio

Segment Users

Make sure to take a look at segments of customers to understand the actual usage:

• Paying customers vs freemium users
• Look at specific accounts

Use WAU instead of DAU