Strategy framework - gibson biddle from netflix
Alternative Titles: Gibson Biddle's Strategy Approach, Strategy Framework from Netflix
Located in: Leadership
Gibson Biddle, previously CPO at Netflix, wrote a 12-post series on how they approached strategy during his time at Netflix. The exercises are available as a Google Slide as well.
The first exercise is called "Delighting customers in Hard to copy Margin-enhancing ways", it involves answering three questions:
- How does/will your product delight its customers?
- What will be your product’s hard-to-copy advantages?
- How will your product deliver a business? What are your “price & plan” tests? Your potential business model experiments?
Based on the above, you come up with 4-6 high level product strategies that you're organization will test in the next 1-2 years.
Next, you dive into those high level strategies. Coming up with:
- The proxy metric to measure the effectiveness of the strategy
- 4-6 opportunities or bets to execute on the strategy
He also suggests an exercise called GLEe: Get Big, Lead, Expand:
- What are the trends that your product has ridden and will ride further in the future?
- Then detail how your product will:
- Gets Big on…...
- Leads…..
- Expands…..